Actors, musicians, and other tastemakers use the iPhone, and will even shell out for fancy cases and luxury accessories. The BlackBerry was fine if you were a square the first wave of Android phones were highly unpolished compared to the details-driven iPhone. It's easy when you're the bestįrom the time it launched in 2007, the iPhone quickly established itself as the best, most premium phone on the market. ![]() Now, with the introduction of the iPhone 7, it looks like Apple's massive investments in marketing and branding are paying off, with a new model of phone that actually removes a key functionality, while delivering only incremental updates - and that will likely still sell like crazy, regardless. Indeed, Apple's ad spend has been on a pretty steady rise since the iPhone's introduction in 2007. It's a position that Apple has paid dearly to attain: In 2015 alone, Apple spent $1.8 billion on advertising, which was 50% over 2014. ![]() Account icon An icon in the shape of a person's head and shoulders.
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